Marketing Strategies
To Grow Your Business.
‘Done-For-You’ Digital Marketing Services to scale your business fast.
Dear Business Owner,
Marketing is stressful…
We get it.
Do you struggle with getting the word out about your company?
Do you worry that you’re falling behind the times & the competition?
Are you wanting to advertise online but low-key hate
social media?
Have you tried Facebook or Google ads in the past but it “didn’t work for you” ?
Are you looking for ways to grow your business faster,
without wasting time or money?
It's too unpredictable & unreliable.
You need an organized online advertising system
that can predictably bring you customers
day-in & day-out.
on word-of-mouth referrals or traditional marketing tactics…
You can’t scale a business
THE TRUTH IS:
If you’re not running
paid ads online…
Hate to break it to you, but...
All that content you spent hours trying to make & post by yourself...
No 👏 one 👏 is 👏 seeing👏 it👏 !!
(That's just the way the Facebook & Instagram algorithms work).
You have to run paid ads to consistently be seen online by new customers.
less than 2% of your audience actually sees what you post.
Online advertising platforms are constantly changing
You can’t afford to not advertise online these days...
But you shouldn’t have to waste your time & money
trying to figure it out by yourself!
It’s exhausting trying to keep up.
Let us take care of your online advertising
so you can spend less time worrying about marketing & more time running your business
DONE-FOR-YOU SERVICES
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Facebook & Instagram Advertising
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Google Advertising
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Website Creation
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Logo Design
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Direct-Response Copywriting
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Brand Strategy
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Email Marketing
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Social Media Management
Who we are:
We’re Advocate Digital Marketing…
A full-service digital marketing agency that specializes in helping businesses grow online.
We provide a comprehensive range of services, including web design, content creation, PPC, social media marketing, and more.
Our team of experienced professionals is dedicated to helping our clients reach their goals and maximize their online presence.
We provide the best service possible by creating quality campaigns that produce real results.
If you’re looking for a digital marketing partner that will help you get the most out of your online presence — let’s chat!
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With her extensive sales and online marketing experience, Haleigh is an expert at helping entrepreneurs and business owners pursue their dreams and expand their businesses through effective advertising across multiple digital platforms.
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Jordan is an expertly-trained marketer & copywriter with a background in graphics and design. She’s a pro at helping business owners create eye-catching ads that will draw attention and communicate their messages clearly.
Our Process
1. Consultation
We walk you through a simple interview to pinpoint your company’s goals &
unique marketing needs.
2. Creation
We create a customized marketing strategy that specifically targets your ideal audiences across multiple online platforms.
3. Optimization
We launch and manage the advertising campaigns for you from start to finish while you sit back and watch your business grow!
You’ll be able to:
Connect with new customers & automatically guide them through your sales process.
Re-target your previous customers to keep them informed and coming back for more.
Generate client leads, promote brand awareness, & increase sales!
You’ll Gain:
A personalized long-term marketing strategy that can run on auto-pilot.
An organized marketing system that will impress your customers & make your competitors jealous.
Peace of mind knowing that your advertising investments are actually working.
No more wasted time & money on advertising that doesn’t work.
Let us show you how our revolutionary advertising systems can help you grow your business faster than you ever thought possible.
Finally start seeing the growth your business deserves!
Want more info?
Let’s chat!
Fill out this form to schedule your FREE 30-minute marketing strategy session.
In-House Marketing Team VS Our Agency
Cost Comparison:
You may be asking yourself, “Do I really need to hire a marketing agency?”
Let’s take a look at the cost of doing your marketing “in-house” versus outsourcing to our agency….
If you’re building an in-house marketing team,
here’s a list of positions you’d need to hire…
and how much they get paid annually… 💸
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Annual Salary: $144K - $408K
Your Chief Marketing Officer (CMO) is responsible for the overall strategy, planning, and execution of the marketing and advertising initiatives for your organization. This includes developing brand awareness and recognition, creating and executing campaigns, overseeing the marketing budget, and ensuring the marketing team is meeting its goals.
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Annual Salary: $67K - $152K
Your Paid Ads Specialist (sometimes called a “Media Buyer”) is responsible for developing and managing PPC campaigns to help promote your company's products or services across multiple platforms such as search engines, social media, and display networks. They use data to measure and optimize campaign budgets to ensure the best possible return on investment.
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Annual Salary: $55K - $165K
Your copywriter is responsible for writing copy for all your digital platforms including website, landing pages, email blasts, blog posts, ads, social media content, and any other promotional material. A good copywriter will be able to capture your brand voice and write compelling content that encourages your target audience to engage your brand.
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Annual Salary: $54K - $211K
A graphic designer creates email marketing templates, web graphics, social media and blog post images, and digital advertising assets. Their goal is to create visual assets that will inform and inspire your target audience and turn them into customers.
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Annual Salary: $80K - $102K
Your Account-Based Marketing (ABM) Specialist helps create personalized campaigns and experiences for each of your unique audiences. ABM specialists focus on understanding customer needs, wants, and motivations in order to develop targeted campaigns that deliver maximum ROI. They also help create tailored content, targeted emails, and customized landing pages to drive specific customer engagement. ABM specialists strive to create a unified customer journey that connects customers with the right message at the right time.
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Annual Salary: $64K - $179K
Your web designer is responsible for designing your website. They use a variety of tools and techniques to create attractive and functional web pages that not only look great but also provide an excellent user experience that optimizes conversions and sales.
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Annual Salary: $73K - $179K
Your custom developer uses their skills in HTML, CSS, JavaScript, and other programming languages to build custom web applications, custom online tools, platforms, or mobile apps.
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Annual Salary: $50K - $154K
A videographer manages storyboarding, video shoots, animated videos, and all aspects of editing and production. They’ll take raw footage and turn it into a compelling piece of storytelling that can be used as promotional material across multiple digital channels.
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Annual Salary: $61K - $133K
Your Automated Sales Funnel Specialist is responsible for creating, managing, and optimizing automated sales funnels to help your business increase sales & revenue. They use a combination of marketing automation platforms, email marketing, and analytics to create effective sales funnels that target the right customers and deliver the best results.
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Annual Salary: $25K - $54K
Your marketing photographer specializes in creating beautiful visuals for use in marketing, advertising, and promotional campaigns. They use their expert knowledge of composition, lighting, and editing to craft images that capture the attention of your target audience & visually communicate your brand message.
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Annual Salary: $72K - $220K
Your marketing lawyer provides legal advice on contract drafting & negotiation, employment law, intellectual property, copyright & infringement laws, data privacy policies, and other areas of business & advertising law.
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Annual Salary: $42K - $88K
Your Market Research Analyst is responsible for collecting, analyzing, and interpreting data on customer trends, competitor strategies, market conditions, and economic activity to identify opportunities and inform product design, marketing, and sales strategies.
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Annual Salary: $75K - $98K
Your Email Marketing Specialist is responsible for developing and executing email campaigns that increase customer engagement, build loyalty, and drive sales. This involves creating email content, optimizing email deliverability, analyzing email performance data, and creating automated drip sequences.
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Annual Salary: $89K - $150K
Your Public Relations Manager manages media relations, creates and distributes press releases, coordinates events and conferences, organizes collaborations with other brands, influencers, or celebrities, and helps maintain a positive public image for your organization.
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Annual Salary: $72K - $116K
Your Social Media Manager is responsible for creating, managing, and monitoring your organic content across all social media channels. This includes formulating strategies to engage audiences, creating content that is interesting and relevant to the brand, tracking analytics to measure the performance of campaigns, and staying up-to-date on the latest trends and best practices in the field.
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Annual Salary: $46K - $110K
Your Brand Strategist is responsible for developing and executing long-term plans to build and strengthen a company's brand. This may include analyzing the competitive landscape, conducting market research, creating messaging and visual identity, and developing campaigns to increase brand awareness. Brand strategists also work to ensure that your company's brand is consistent across all platforms and that it aligns with the company's core values and mission.
Annual In-House Marketing Team Salaries:
$1.06M - $2.5M
Additional In-House Marketing Team Costs:
Recruitment Costs
Employee Benefit Package Costs
Payroll Taxes
Office Space Costs
Software & Equipment Costs
Training & Onboarding Costs
In-House Marketing Team VS Our Agency Services
Outsourcing your marketing to our agency can literally save your
business MILLIONS of dollars on advertising costs each year.
When you choose Advocate Digital Marketing…
Get all the benefits of
a fully-stacked
marketing team
Our team of experienced professionals can handle all of your digital advertising so you don't have to worry about hiring, training, managing, and paying an in-house team.
without breaking the bank.
What we do for you:
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What we do:
Research and define the target audience: Analyze who you want to reach and create a profile of their interests, age, location, etc.
Select appropriate campaign objective: Brand awareness, website visits, lead generation, etc.
Research industry average CPC to inform realistic ad spend budget
Set up Facebook Business Manager Account (if needed)
Set up Facebook Ad Account
Set up Facebook Events Manager (Pixel Tracking)
Select the most appropriate placement for ads (Feed, Stories, Reels, Audience Network, Right column display, etc)
Write multiple compelling ad headlines & body copy options
Design creative assets for the ads (images, videos, etc.)
Set up Pixel tracking & UTM data to monitor the success of each ad
Launch the campaign
Utilize A/B testing to find the best-performing elements of each ad
Monitor & Analyze results & make real-time adjustments as needed to increase ROI
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What we do:
Create and manage email campaigns that are tailored to target audiences
Develop and maintain email marketing calendars
Design and code email templates using HTML, CSS, and other web languages
Analyze email performance data to optimize campaigns and track KPIs
Integrate email campaigns with other marketing efforts
Develop strategies to increase subscriber engagement
Advise on best practices for email marketing campaigns
Stay up-to-date on industry trends and changes in email marketing technology
Monitor deliverability rates and email deliverability regulations
Conduct A/B testing to increase email effectiveness
Ensure emails comply with CAN-SPAM and GDPR regulations
Manage email list segmentation and list hygiene
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What we do:
Create visual elements for marketing materials, such as logos, web graphics, banners, and other promotional materials.
Create layouts for blogs, websites, and other digital media.
Design print and digital advertisements.
Select colors, fonts, and other design elements to create an engaging and visually appealing design.
Create visuals that are consistent with brand identity.
Ensure that all designs are optimized for different platforms, including desktop, mobile, and other devices.
Develop and implement strategies to effectively communicate the company’s message and branding.
Stay up-to-date on industry trends and best practices.
Research and analyze market trends related to a product, service, or brand.
Monitor the performance of marketing materials and make changes as needed.
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What we do:
Design and implement processes to increase customer retention and loyalty.
Manage day-to-day operations of the e-commerce website, including product listings, checkout processes, and payment options.
Track and analyze website performance metrics such as page views, conversion rates, and sales figures.
Stay up-to-date on the latest e-commerce trends and technologies.
Collaborate with designers, developers, and other stakeholders to ensure a seamless user experience.
Create content to promote the e-commerce website and products.
Troubleshoot and resolve technical issues related to the e-commerce platform.
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What we do:
Research and analyze target market and create a buyer persona.
Establish a clear understanding of the customer journey, from initial contact to purchase.
Design automated sales funnels & drip sequences to maximize conversion rates.
Develop and implement strategies for lead generation and nurture.
Create content to drive traffic and engagement.
Track and report on funnel performance and make adjustments as needed.
Use email marketing, landing pages, and other tactics to nurture leads and increase sales.
Monitor and analyze customer feedback and develop strategies to improve customer experience.
Stay up-to-date on industry trends, best practices, and new technologies.
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What we do:
Research target audience and identify relevant keywords
Set up a Google Ads account
Set up Google Analytics account
Research industry average CPC to inform realistic ad spend budget
Perform extensive competitor research to ensure ads stand out from the competition
Write compelling ad headlines & ad extensions
Design ad visuals (for display network & youtube ads)
Identify the appropriate keywords to bid on
Build & set up negative keywords list
Set up Google Analytics tracking to monitor success
Launch the campaign
Utilize A/B testing to find the best-performing elements of each ad
Monitor & Analyze results & make real-time adjustments as needed to increase ROI
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What we do:
Create overall website structure / wireframe
Design layout and aesthetics to increase conversion rate optimization
Write all content & copy for the site
Choose and configure a hosting service
Choose and configure a domain name OR migrate pre-existing domain to the new site
Select and implement web development tools
Ensure website is secure with SSL certificates
Test website on multiple browsers
Optimize website for search engine visibility
Integrate analytics tools to track website traffic
Integrate social media accounts
Ensure website is mobile-friendly
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What we do:
Create Engaging Content: Create interesting and engaging content such as blog posts, videos, photos, and graphics to post on social media.
Respond to Comments: Respond to comments and inquiries from users in a timely and professional manner.
Track Metrics: Track key metrics such as website traffic, engagement, likes, shares, etc.
Analyze Performance: Analyze the performance of posts and campaigns to identify what works and what doesn’t.
Update Social Profiles: Make sure social media profiles are updated with relevant information.
Identify Trends: Identify trends in the social media space to capitalize on emerging opportunities.
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What we do:
Collect and analyze market data to identify consumer trends and preferences
Identify target markets and develop market segmentation strategies
Design and conduct surveys & reviews to gather consumer opinions
Analyze survey and review results to identify customer needs and wants
Develop and implement market research plans and budgets
Monitor competitors’ activities and analyze their strategies
Analyze data to identify customer buying habits and preferences
Present research findings in reports and presentations
Develop marketing strategies and tactics based on research findings
Ensure accuracy of data and draw valid conclusions from research results
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What we do:
Develop and execute long-term plans to build and strengthen a company's brand
Analyze the competitive landscape, conduct market research,
Create messaging and visual identity
Develop campaigns to increase brand awareness.
Ensure that the company's brand is consistent across all platforms and that it aligns with the company's core values and mission.
Finally start seeing the growth your business deserves.
Ready To Get Started?
Let’s chat!
Fill out this form to schedule your FREE 30-minute marketing strategy session.